Sell Or Be Sold: How To Get Your Way In Business And In Life By Grant Cardone

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.

In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
Selling in a bad economy

Overcoming call reluctance

Filling your pipeline with new business

Staying positive, despite rejection

With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.

"After a lifetime in sales, I can heartily endorse Grant Cardone's advice. I'm sold."
-- Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

"Sell or Be Sold should be in every entrepreneur's and CEO's library as a resource for what you MUST know to take your life and career to peak potential!"
--Mike Bertolino, partner at Ernst & Young

"Grant Cardone's Sell or Be Sold is not just for salespeople. It's a book on effective persuasion for anyone--parents, teachers, managers, coaches, etc.--who needs to influence and motivate the behavior of others."
--Dr. Tony Alessandra, author of The Platinum Rule

"Grant Cardone delivers a fresh, innovative approach to maximizing your personal potential and success. Brilliant, innovative, and insightful."
--Joseph W. Lineberry, Microsoft Corporation

GRANT CARDONE is an international sales training expert and New York Times bestselling author whose books and programs have positively affected hundreds of thousands of people and organizations worldwide. Appearing regularly on Fox, Grant has also been covered on CNBC, CNN, Bloomberg, Huffington Post, Wall Street Journal and over 700 radio shows nationwide. Grant also stars in his own reality TV show, Turnaround King, where he demonstrates how to turn businesses around and get back to prosperity despite tough economic times.
Grant's unique, commonsense approach, along with his humor, wit, and infectious energy, allow him to connect with any audience, giving him the title of the Entrepreneur of the 21st Century.
With his core tenets built on the basics, Grant believes that companies and individuals succeed only through selling and that even the family unit relies on selling to improve their station in life.
Grant Cardone currently resides with his wife, actress Elena Lyons, and family in Los Angeles.